Software · Analytics

Looker Studio

Google's reporting and dashboard tool. It is free to build and view reports, reads from Google Sheets and many other sources, and has a paid Pro tier for teams.

Best free dashboard layer

Visit Looker Studio →

Best use case: Free visual dashboards on top of a Google Sheet
Ideal portfolio: 1-30 listings
Setup difficulty: moderate
Channels: Not applicable / not verified

Pricing summary

Free to build and view. Pro listed by a third-party source at $9 per user per project per month; not confirmed on Google's page (2026-10-19).

Plan	Price	Note
Looker Studio	Free
Looker Studio Pro	$9/user/project/month (third-party source)	Unverified on Google's page

Verified 2026-10-19. Pricing source

What it automates

Scheduled data refresh (Sheets connector: 15 min to 12 hours)
Shareable reports

What still needs a human

Defining metrics
Building charts
Controlling who can see financial data

Verified integrations

Google Sheets

Strengths

Free
Blending of data sources

Limitations

No official Airbnb connector found
Pro is a paid upgrade

Verification notes

Pro price from a third-party source

Direct Bookings & Analytics

How to Build an Automated Airbnb Dashboard for Occupancy, Revenue & Profit

A free Airbnb dashboard is achievable with Google Sheets as the data store and Looker Studio as the display layer, fed by your property management system's reservation export or a Zapier workflow, plus Airbnb's earnings CSV and your expense log. Airtable is the alternative if you prefer a database with forms. The hard part is agreeing on metric definitions, not the charts.

Oct 19, 2026 · 9 min read

Sources

Last verified 2026-10-19.