Software · Marketing

Mailchimp

Email marketing platform with a free plan limited to 250 contacts and paid plans with automation flows. Useful for newsletters to people who have opted in on your own channels.

Best free start for email

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Best use case: Small hosts emailing opted-in direct-booking guests and subscribers
Ideal portfolio: Any size
Setup difficulty: easy
Channels: direct

Pricing summary

Free (250 contacts, 500 sends/month); Essentials from $13/month; Standard from $20/month; Premium from $350/month, as listed on 2026-10-19 including promotional discounts.

Plan	Price	Note
Free	$0	250 contacts; 500 sends/month or 250/day
Essentials	from $13/month	A/B testing and scheduling
Standard	from $20/month	Automation flows

Verified 2026-10-19. Pricing source

What it automates

Email campaigns
Automation flows (Standard plan and above)

What still needs a human

Writing messages
Obtaining and recording consent
Honoring opt-outs and legal requirements

Strengths

Free plan
Templates and pop-up forms

Limitations

Free plan capped at 250 contacts and 500 sends a month
Does not manage consent legality for you

Verification notes

Listed prices include promotional discounts

Direct Bookings & Analytics

How to Turn Airbnb Guests Into Repeat Direct Bookings (Without Breaking Airbnb's Rules)

Airbnb's Off-Platform Policy bars hosts from asking or encouraging users to move current, future or repeat bookings off Airbnb, and from using guest information for marketing. So the compliant route is to build a direct audience from sources Airbnb does not control, such as Google, social media, referrals and guests who contact you on their own, and to collect consent properly when they do.

Oct 19, 2026 · 9 min read

Sources

Mailchimp - pricing

Last verified 2026-10-19.